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August 8, 2012
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Establishing Pack Structure with the Family DVD  

TWO DAYS ONLY! -- $12 off Establishing Pack Structure with the Family Pet DVD

No Coupon Necessary Expires: August 9, 2012
Two days only! Not valid on previously purchased items. Not valid on box sets. Not valid on orders placed any other day than the listed date for the two-day sale. This special cannot be combined with any other special. No exceptions. While supplies last. We reserve the right to limit quantities if needed. Offer valid until Thursday, August 9th, 2012 at 11:59 pm central time.
New DVD
Free Shipping on Pre-Orders -- Finishing Work: Reducing the Frequency of Rewards and the Use of Punishment with Michael Ellis DVD
2 New Michael Ellis DVDs -- "Finishing Work" & "Training the Recall"

This past spring we had planned on producing two new DVDs with Michael Ellis. Due to unforeseen circumstances (basically Ed getting two total knee replacements that took longer to heal than anticipated), we had to reschedule. At the end of July, Jeff and Ed went to California to spend a week filming these new training DVDs with Michael.
Ed Frawley, Michael Ellis and Ed Frawley

Our main project will be a DVD titled “Finishing Work: Reducing the Frequency of Rewards and the Use of Punishment.”  This DVD will cover how to prepare your dog for a competition. People have asked, “What kind of competition?” The answer is every type of dog sport competition. This new DVD will teach people who train with markers (conditioned reinforcement) how to wean their dog off food rewards and/or toy rewards in preparation for taking their dog into any dog sport competition. This is an extremely important skill to learn because to do it correctly and still maintain motivation and drive is an art form.

The DVD is also going to teach trainers how to introduce their dog to punishments. We will explain when it is appropriate and when it is inappropriate to use punishment. We will also explain how to approach this work based on the temperament and the drive of individual dogs. Internal dogs are trained differently than external dogs; hard dogs are trained differently than soft dogs. Trainers must learn how to tailor their training program according to the temperament, the genetics, and the drive levels of their dog.

Our training is directed to those who use a positive training system, or in other words, those who use a foundation of markers or clickers in their work.

The 2nd DVD that was filmed is titled “Training the Recall with Michael Ellis.” This DVD will break down step by step how to train your dog to successfully recall through any type of distraction. The recall is probably the most important skill for any dog and through the techniques taught in this DVD any one can learn how to train it and be successful.

Both DVDs are currently in the editing stage of production. Check our Leerburg.com newsletters for trailers of each DVD in the coming weeks.

If you would like to be notified when this DVD is ready to ship, send us an email at newellisdvd@leerburg.com

Have or thinking about a new puppy?
Establishing Pack Structure with Your Puppy DVD -- NOW SHIPPING!

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