In this clip, Michael Ellis describes internal reinforcement and how that affects reactive behavior. Internal reinforcement is also known as self-reinforcing behaviors and is caused by the chemicals in your dog's brain
that make them feel good. Self-reinforcing behaviors operate very similarly to addiction and the best way to combat them is through prevention and management.
This clip came from Michael Ellis's new course Leash Reactivity.
This course is available as a self-study online course. CLICK HERE to sign up!
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