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Treats Meat Rolls Happy Howie's Gourmet Meat Rolls
Happy Howie's Gourmet Meat Rolls
Based on 13 reviews
$6.49 - $17.99

Happy Howie's Gourmet Meat Rolls

Based on 13 reviews
$6.49 - $17.99
  • Some packaging may vary

  • All natural soft dog treat

  • Made in the USA
  • Cannot ship Treats to Canada, Australia or New Zealand
  • Buyers outside the USA: see our disclaimer about products containing poultry below
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Happy Howie’s soft meat roll treats have become the preferred training treat by trainers throughout the country! These meat rolls are for dogs of all shapes, sizes, and ages! Try them in 7oz, 12oz, and 2lb sizes in Beef, Lamb, and Turkey.

Slice it, dice it, break it, or even freeze it! These all-natural and flavorful treats also make great food toppers for picky eaters.


Customers that are outside the United States may not want to order any dog treat in the flavors Turkey or Chicken. The product has a possibility of getting confiscated at customs for protection against virus within poultry products. Order at your own risk.

Happy Howie's can only be shipped domestically due to very restrictive regulations imposed by Canada and other countries relative to processed meat products.

About Happy Howie's

Happy Howie’s story begins with that of its hometown. Detroit, once considered one of the most innovative and architecturally appealing cities in the world, fell on hard times with the decline of manufacturing and the American automotive industry. However, over the past decade, residents of Detroit have been proud to welcome new industries of all types and sizes. Whether it is urban farming, the newly created “Tech Town” or even all natural dog treats, Detroit is pleased to be home to a diverse population and even more diverse industries.

Having seen the fight in Detroit and the will of its residents, Happy Howie’s thought it was important to be part of the revitalization effort. After acquiring the necessary capital to begin, Happy Howie’s planned two things for the future: to become the preeminent all natural dog treat in the Midwest and be part of the amazing turn around happening in its hometown.

Happy Howie’s would not be here today without its loyal customers, the support of Detroiters and, of course, Howie. Howie represents the willpower and fight found in Detroiters and people everywhere. A border collie rescue from the Humane Society, Howie has defied all odds to live a great life. Howie’s remarkable achievements include not only being the icon for Happy Howie’s, but also the feature on a Humane Society billboard in Jackson, MI, and a loving pet to a marathoner owner. Even after Howie had to have a steel plate inserted into his body, he still enjoys long runs with his best friend.

Over the past six years, Happy Howie’s has developed from a small, relatively unknown Detroit-based company to one of the best providers of all natural dog treats. From its original one-of-a-kind deli style sausages for dogs, Happy Howie’s has expanded to include burger patties, jerky and other treats that dogs love. Happy Howie’s is proud to serve dogs in 40 states while truly representing the Detroit spirit.

Nutritional Facts

All Happy Howie's meat rolls contain these ingredients plus your choice of meat: Rice Flour, Salt, Sodium Lactate, Garlic Powder, Citric Acid, Cultured Dextrose, Mixed Tocopherols (a natural preservative), Rosemary Extract, and Vegetable Oil.

All ingredients farmed and raised in the United States.

  • Beef: Beef from dairy cattle born and raised in the United States.
  • Turkey: A lean protein that your dog will love.
  • Lamb: Kosher Lamb raised and harvested in the United States and Australia.
  • Rice Flour: A great gluten free alternative to the grains used in many other treats. Rice Flour helps bring the ingredients together during mixing.
  • Salt: In similar fashion to charcuterie (the art of dried, cured, and smoked meats), we use salt in small quantities to help preserve our treats.
  • Sodium Lactate: A natural preservative produced by fermenting a sugar source, such as corn or beets. It is commonly used in meat and poultry products to extend shelf life and increase food safety as it has a broad antimicrobial action.
  • Garlic Powder: Used in small quantities to enhance the flavor of our treats and because of its high antioxidant value.
  • Citric Acid: Used in tiny quantities as a natural preservative.
  • Silicon Dioxide: Silicon Dioxide is a naturally occurring mineral that works to prevent dry ingredients from caking.
  • Cultured Dextrose: A natural preservative used to prevent microbial growth.
  • Mixed Tocopherols: A form of Vitamin E which helps preserve the natural fat found in meat.
  • Rosemary Extract: A natural preservative. It’s also beneficial because of high levels anti-oxidants that fight free radicals.
  • Coconut Glycerin: Vegetable Glycerin which is derived from plant oils like coconut is used to help retain moisture in foods.
  • Vegetable Oil: Vegetable Oil is rich in fatty acids. The high content of minerals and vitamins help to act as an antioxidant.


  • Crude Protein (min) 12%
  • Crude Fat (min) 1%
  • Crude Fiber (max) 2%
  • Moisture (max) 40%

Ingredients: Beef, Rice Flour, Coconut Glycerin, Sodium Lactate, Salt, Citric Acid, Dried Cultured Skim Milk, Garlic, Silicon Dioxide, Mixed Tocopherols (a preservative), Vegetable Oil, Rosemary Extract.


  • Crude Protein (min) 9%
  • Crude Fat (min) 9%
  • Crude Fiber (max) 1%
  • Moisture (max) 41%

Ingredients: Lamb, Rice Flour, Coconut Glycerin, Sodium Lactate, Salt, Citric Acid, Dried Cultured Skim Milk, Garlic, Silicon Dioxide, Mixed Tocopherols (a preservative), Vegetable Oil, Rosemary Extract.


  • Crude Protein (min) 8%
  • Crude Fat (min) 7%
  • Crude Fiber (max) 1%
  • Moisture (max) 40%

Ingredients: Turkey, Rice Flour, Coconut Glycerin, Sodium Lactate, Salt, Citric Acid, Dried Cultured Skim Milk, Garlic, Silicon Dioxide, Mixed Tocopherols (a preservative), Vegetable Oil, Rosemary Extract.

Bought this product?
Customer submitted image

Great training treat for dog with sensitive stomach. Best treat to handle - does not get messy in pockets or treat bag,not smelly, can be cut in tiny pieces, stores well in freezer and fridge. Love this stuff - well, my dog does anyway.

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Verified Customer Review

My dog absolutely loves this product. Can be cut in quarter inch pieces with no crumbling just as demonstrated in the video. Just purchased more.

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Verified Customer Review

I have been using HH's for over a year now, and love them! The dogs all give it 5 stars too! It doesn't crumble like the rest of the meat rolls out there, which is one of it's best features! You can cut tiny or crumbles!
I recently switched to another top brand meat roll, as I like to mix things up for them, and NO! Never again..what a mess!
I cook various steaks, beef, pork, chicken, and also use that raw, but by FAR I enjoy using the HH the best!

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I love this stuff. I never would have tried it if not for this video showing it off. Well done and thanks.

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Verified Customer Review

I wrote a previous review about the Happy Howie meat roll. Guys, I can't express how excited I am about this roll. Never have I had a roll that stayed together the way this one does. The meat in the previous rolls I've tried just fell apart and left my hands and bait bag sticky. Ed, you guys need to get the word out, this stuff is great. Thanks again, Norman and Remi

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Wow, took the roll out and opened it up!!! This has to be the best meat roll o the market for treats as the texture is perfect it stays together and my dog loves it. I've tried numerous meat rolls and this one is at the top, I need to get a monthly shipment of this stuff.

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Love this product! My own dogs love it! It's easy to handle and I like that I can make it into whatever size I need, very much superior to the bigger name meat rolls I've used. I have some client dogs that are picky and/or low food drive and they work beautifully for this product. In the video I'm using the lamb roll with my Corso/Dogo, you can see he slimed my hand up pretty well, but they treats are still easy to work with even after getting slimed a couple times. Sorry for the noise in the background, it's a Leerburg video!

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I used to buy Natural Balance lamb rolls - which crumbled so had to cut large pieces and my standard poodle girl loved them. Then I got a boy who has an allergy to chicken and Natural Balance changed their formula and included chicken products so have not been using rolls.

I ordered a small lamb, beef and turkey. I just cut up the lamb one yesterday into nice small training treat sizes - and no crumbling. I had 100 lbs of poodle laying at my feet while I cut - rewarded their excellent kitchen behavior.

Both Faith and Valor give these 5 paws up for high value training rewards. Also, the ingredients are sourced in the US - which is an absolute requirement for me.

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I tried these treats after my dog's trainer suggested them to me as alternative to the brand of treats I was using. I was hesitant at first, not because of what Happy Howie's is, but that the rolls only came in 1 or 2lbs. I bought 3, 2lb. rolls. I cut up two of the rolls and was surprised by how many treats I was able to get out of them. Not only did I get a lot of treats, but the product did not crumble. These treats freeze (and refrigerate) well, and my dog loves them (he literally becomes Pavlov's dog when I pull the bag from the freezer)!

I highly recommend these treats, and will continue to buy these.

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Excellent product! Easy to cut and handle my dogs love it! Highly recommended!!! Thanks leerburg!

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My Cairn is finicky about his training treats, but he loves Happy Howie's Beef, Turkey, and Lamb. Happy Howie's treats are not greasy, they do not crumble in my pockets, and they can be sliced thinly without crumbling. No more greasy hands or clothing ruined by greasy, smelly training treats. What a WINNER!

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As I live near where it is produced, this is the first roll I tried after seeing use of roll in a Michael Ellis tape 4 or 5 years ago.

I went on to try the other brands and returned to Happy Howie for the reason discussed here. So glad you now carry it and others will have access.

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Easy to handle, cut, or break without crumbling. All of the dogs love them. They actually have nutritional values! Great for behavior modification.

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