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About Us

From the very beginning, Leerburg has built a reputation by providing quality products and the best training information available. Our customers are dog trainers that insist on quality products that work and last. We have built our business based on a policy of only selling quality products that we use with our own dogs. Rather than trying to compete with the big box retail stores or the pet food warehouses of the world, we chose to fill that niche. The training material that we put out in our DVDs, streaming videos, and online courses has been developed by some of the best trainers in the world and is based on countless years of experience.

Being a small family-owned business, we feel that quality products and information combined with the best customer service in the industry are the most important things we can focus on. The equipment we sell is designed by and used by professional dog trainers who are out there in the field training dogs every day. The training material we produce with trainers are based on techniques that we are implementing every day. Whether you are competing in high level sport work, Police K9 training, or you simply want a well-mannered member of your family, we can help provide the tool set necessary to achieve your training goals.

Read more about who we are

Ed and Cindy with their dogs
Ed and Cindy with their dogs, Maybe, Rosie, Stella, Favor, and Rush (Summer 2015)
"Our mission is to inspire and contribute to the health and well-being of dogs by providing the highest quality education and products to our customers."
I am a satisfied customer and will always be a customer. I place an order and the girls on the other end are informative and friendly, offer sound advice, and answer any questions I may have knowledgeably. They strive to make sure I need what I get, get what I need, and know all the information needed to make an informed decision and not waste my money. Ed Frawley is an inspiration - I use his techniques on every dog I have had, and the improvements in my relationship and liveability with my dogs has been a world of difference better."
- Jonni, May 2016

Our Founder: Ed Frawley

In this video, Ed Frawley talks about how he got started in dog training, how and why he started videotaping dog training, how that led to the creation of Leerburg, and the experiences he had along the way.

Ed Frawley grew up with dogs in the family and started to take training seriously in high school. He started Leerburg Video and Kennel in the mid 1970's and has produced dog training videos since.

"You are always going to be exposed to people who offer advice on how to train your dog or fix your dogs behavioral issues. The problem is that most of these people don’t have the experience to offer sound advice. This results in a lot of bad dog training information being passed out."
- Ed Frawley

The video is long (about 2.5 hours), but we have broken it down into chapters. For those who have a Leerburg account (and you don’t have to buy anything to have a Leerburg account), you will be able to see chapters once you are logged in on this video's Video On Demand page, here. There, you can also stop watching the video at any time and pick up where you left off on any device that you are logged in to.

Read more about Ed Frawley

20% off Select Michael Ellis and Ed Frawley DVDs, streams, and courses good through Thursday, July 9, 2020 at 11:59 PM CT