Quote: Sarah Ward

BTW way, Phaedra, who sponsors and produces your online webinars? And was the enthusiastic researcher a Bayer employee?

It is a service that we subscribe to, vastly different lectures every week, not always about products, often just experts from various fields (dentistry for example), sharing knowledge on random topics and how to inform and best treat patients. We do, of course have some that are company specific - 2 weeks ago we had an Idexx one on CBCs. It was pretty upfront that the HW study was sponsored by Bayer - my major bad for leaving that part out. However, I don't believe the speaker was from Bayer but I will confirm. I also should point out that I personally I am hardcore Revolution user/supporter (being originally from Ontario where HW is a major issue as well), and always recommend it.
The point the people frequently do NOT use the medication monthly as they are supposed to, is extremely important, in my opinion. Perhaps not objectively, or scientifically, but practically, it is. These meds are not cheap, and a lot of people are not willing to cough up $120 for a box of 6 months worth of treatments. Or, they do, but then just don't use them. It happens ALL THE TIME.