Is kibble actually bad for my dog? He seems really healthy.

The main ingredient in most kibble is grain, which is NOT an appropriate food for dogs. Dogs have no nutritional need for grain and it is the root of many allergy problems. Many commercial foods have artificial color, salt,sugar and flavoring added to get the dogs to eat them. Just like us, dogs can develop a taste for junk food. (which is what I consider most commercial dog food, JUNK FOOD) Kibble is cooked at a very high temperature to create the familiar little nugget we are used to seeing. Cooking destroys enzymes, essential fatty acids, vitamins and beneficial bacteria. Cooking breaks down the proteins and amino acids in meat and destroys most of the nutritional value that may have been present in the food in it’s natural state. The processing kibble goes through makes all the dogs internal organs work harder to extract the nutrients that have survived the extruding process.

Dogs have teeth made for ripping and tearing meat, not chewing grains and veggies. Even the new generation grain free kibbles are highly processed and cooked at extreme temperatures. Species appropriate nutrition is the foundation of health for all living things, and kibble is not appropriate nutrition for a canine. Dogs can ‘live’ on poor quality food, just like it’s possible for humans to ‘live’ on McDonalds happy meals. If you are reading this FAQ page, chances are you would like your dog to THRIVE, not just survive.

Feed your dog what his body needs to thrive instead of falling into the trap of believing the commercial pet food companies expensive advertising campaigns.