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Ed Frawley Throwback to 1987

Posted: 01-05-2015 • Length: 1 Minute, 43 Seconds
Categories: Puppies
To ring in the New Year we wanted to share something from a long time ago.

This video was taken from one of Leerburg's original basic obedience videos produced by Ed Frawley back in the mid-1980s. While Video Quality has improved exponentially, and training methods have evolved over the past 30+ years, the information in these old videos is still great to take a look at and learn from.

In 1978 Ed Frawley bought his first video camera. At that time he had no idea that we would someday be sending dog training videos all over the world, instantly through the “magic” of something called the internet.

Leerburg has grown leaps and bounds since 1978. A never ending love for dogs, and a desire to better understand how dogs learn, has remained the core principal that has allowed this to happen.

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5/5 stars

I actually bought this tape and it was my first VHS tape from Leerburg and it got me hooked on Mr. Frawley's philosophy and methods. What I liked was his excellent diction, his attention to breaking the topic into sub-topics, and his idea of showing that obedience training is: learning phase, proofing phase, with distance and time being added, per exercise. He showed many things we take for-granted these days: the correct way to reward, the tone of voice, and the correct way to correct and most importantly, when not to correct. The information in this tape is still in some ways valid today: there is still a learning phase and a proofing phase. Although we use more operant conditioning these days, the concepts remain the same. What worked back then, can still work today, if applied properly. What struck me was the seriousness of the education provided and how devoted he was to putting out a good product, with as much information and knowledge as possible. That's what sets Leeburg apart. You can watch a tape over and over, and there's always an "aha" moment, some little tidbit of information you didn't pick up the first time watching it. There's just a genuine love of these animals and a genuine sense of putting the best possible product on the market. The honesty and the respect for the audience intelligence always comes through.